![]() ![]() For example, if your LLC’s legal name is Jones and Barrett LLC, you can file a DBA to do business as “Best Plumbers for the Job.” If you offer diverse lines of business – such as plumbing and HVAC – you can file multiple DBAs. When you select a name for your business that is different from your personal name or the name used on your company’s articles of formation (legal business entity name) you must file a “ doing business as” (DBA) registration. It defines your brand and helps customers find and remember your business. In this article, we outline best practices for an effective and successful advertising campaign. Finally, for any advertising campaign, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability. Like all effective marketing support, it must be built upon a solid positioning strategy. To work, advertising must also be credible, unique, and memorable. Advertising must be interruptive - that is, it should make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Remind individuals of your product or businesses.Īdvertising must work with other marketing tools and business elements to be successful.Remember that advertising is communication that can be intended to Regardless of the method, your advertising should be clear and consistently reflect the unique positioning statement of your business. Ideally, advertising should capture the prospective customer’s attention and entice them to use your product. Effective advertising reaches potential customers and informs them of your products or services. ![]()
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